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Monday, May 6, 2013

What Should You Sell Online?

What Should You Sell Online?

Online stores and businesses have been reaping huge profits and enjoying their huge success from loyal customers and prospective clients alike. But not everyone has had similar fortunes as their ideas and strategies failed to capture the people's attention and caused their businesses to flop before it could even lift off the ground. This is exactly the reason why your business should focus on these four cardinal principles when it comes to home business ideas, and they are (a) product/service usability, (b) price, (c) long-term benefits and (d) other customer benefits. Other things to consider is a desktop or a laptop computer and a regular PC maintenance as well as an anti-virus software. If you don't want to end up like me who has had to fix my computer for over 5 times a month in the past because of lack of understanding, then make sure that your system is secured.
Product or Service Usability
If you've ever dreamed of inventing a wonderful device that could make people's lives a little better, then I urge you to take a look at the United States Patents and Trademark Office (USPTO) and see what they require from patentable inventions. You will find that they'll require you to address several questions such as:

  • What are the objectives of your invention?
  • What problem or problems does your invention solve?
  • How does your invention solve the problem or problems?
  • How does your invention differ from already patented or made inventions?
  • What improvements or new features are parts of your invention?
  • How does your invention work or what process steps are involved?
Then you will understand why your product or service has to have a usability efficiency before it can be marketable, otherwise it will utterly fail.
Product/Service Costs
Now that you have determined that your product or service can be very useful for your customers, the second step is get them to buy it. Be very careful where you'll put the bar on the price tag of your merchandise or you'll be scaring customers instead of attracting them. Make sure to tally all the costs in creating your product, determine how many you need to sell and for how long you need to sell them in order to get the initial investment back. Ideally 6 months to 1 year is enough to get the initial investment back from the sales and then in the subsequent years will be the percentage profits over costs in making the products. You may need to hire a professional to do the calculations for you and to help you develop a marketing strategy where you'll be able to get the initial investments at the least amount of time spent.

Long-Term Benefits
Most business folks wouldn't want to elaborate on the long-term benefits of their merchandise, I mean after all, it deals with the question "how often do you want your customers to buy from you?" Well, there is a way to go around this paradigm where both you and your customers both benefit in doing business. To avoid sticky situations make sure that your product or service can be useful with other things, ensure their quality and sell accessories separately. This way the product can be used for at least 5 years time, but you can also make improvements on your products so that customers will want to upgrade their older versions of it. It's okay since no one ever gets it perfect the first time, so upgrades are a given and besides people love to buy new stuff of the shelf.

Other Benefits
Making your product or service may not be enough, if you really want to be successful, then you must involve the very people who buys from you. Make your customers your business partners too and see how fast your business will grow - this is the ultimate secret of multi-level marketing! About 49% of people become more interested in products or services where they'll benefit from twice, the first is what the product or service can do for them and second is the monetary benefits that they can make from the products by becomes a direct seller for your company. Why hire a sales representative when you can make your customers your represent you to other people?

Conclusion
Doing a feasibility studies on the people's needs and probably wants and creating ways to meet those needs is the basic principle of online business. For instance there are people who do not want to learn all the techno bubble of the computer industry but wants to create a business based on it; you can create steps or procedure for them to shortcut learning about the industry and be successful in their business nonetheless! The same is true for those who want to know how a computer works and providing a relatively quick solution for them. Just like me who loves to fix my computer by myself as much as I can, but on other things where I can no longer do it on my own I always seek IT support or hire a professional to look into it and fix the problem.

Herman is a computer repair technician by profession and with his skills and enthusiasm he launched his new online business called One Cloud Security where he provides technical support and PC maintenance to his clients who are in the internet business too. Read more about his blogs to find good tips on business that's related to computers, internet security, computer protection and computer software.
Article Source: http://EzineArticles.com/?expert=Herman_A_Skew

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