2013 Has To Become A Marketing Year - Especially In B2B!
Marketing - i. e. the complete system - is the most important entrepreneurial tool - for every company, in Europe and elsewhere.
Starting situation
1. The world-markets grow together, permanently - on the one hand in regional groups (like EU, ASEAN, etc.), on the other hand criss-cross over the world
2. The competition 'for everybody' (!!) comes from all 'angles' of the world
3. The communication paths became more numerous and any information is available practically anytime, everywhere - via Internet, social media, etc.
4. Clients are - and become - permanently more demanding
5. Customer focus and satisfaction as well as service become more important - daily
... and what about marketing in this context?
An elaborate marketing system -adjusted to the individual company - will give (amongst others) the following answers...
1. Which markets/market segments are important for us and (readily) available - as well markets already supplied (but how big are they really and where are the best/biggest?) as 'future markets', i. e. into which markets/market segments could we supply additionally? Either those supplied already plus new/changed products or others, e.g. by enlarging the scope with additional suitable products, co-operations, synergies, etc.
The better / more complete a client can be supplied by us, the more successful we will be - provided all other parameters attune correspondingly.
2. Which competitor gives us a hard time where, how and why? How can we become better/different.
The analysis will show!
Albert Einstein said - may be not referring to marketing, but applicable also in this respect:
"Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to know and understand.""
This is true for both fields mentioned above.
3. Which communication channel is best for our clients - and where? (That may be different from country to country!) Make a list, talk to them and follow their request/need!!
4. + 5. They are totally right - they pay for it (!!) and thus ensure our existence.
However - for everything: The best way and form of all depends on the individual company/client - also the specific kind of business - which is 'totally' different from industry to industry.
A supplier of company cars has a completely different set up than e. g. a supplier of machinery. One aspect, however, remains the same: The clients wants to be taken serious and expect a forward-looking service. On the other hand they do not want to be bothered regularly with all kinds of information, special offers/opportunities, and so on, if they do not refer directly to HIS problems.
The silver bullet:Talk, talk, talk. And... identification with our client, HIS problems and also HIS clients (what does HE expect, and how can we possibly help him in reaching HIS own clients/goals? - Then OUR target is reached!) - and not just sending a distributor, closing a deal and then... The next one please...
Matching customer communication is in demand - of course, based on a thorough analysis, so that the clients realize that we care for THEIR problems, as if they were ours.
An elaborate marketing system, based on well structured information out of the markets/from the clients, transformed into a marketing plan which shows YOU the way into YOUR future, and which is realizable and adjustable and... - will make 2013 YOUR year of success.
Seekirch//Germany - January 2nd, 2013
Starting situation
1. The world-markets grow together, permanently - on the one hand in regional groups (like EU, ASEAN, etc.), on the other hand criss-cross over the world
2. The competition 'for everybody' (!!) comes from all 'angles' of the world
3. The communication paths became more numerous and any information is available practically anytime, everywhere - via Internet, social media, etc.
4. Clients are - and become - permanently more demanding
5. Customer focus and satisfaction as well as service become more important - daily
... and what about marketing in this context?
An elaborate marketing system -adjusted to the individual company - will give (amongst others) the following answers...
1. Which markets/market segments are important for us and (readily) available - as well markets already supplied (but how big are they really and where are the best/biggest?) as 'future markets', i. e. into which markets/market segments could we supply additionally? Either those supplied already plus new/changed products or others, e.g. by enlarging the scope with additional suitable products, co-operations, synergies, etc.
The better / more complete a client can be supplied by us, the more successful we will be - provided all other parameters attune correspondingly.
2. Which competitor gives us a hard time where, how and why? How can we become better/different.
The analysis will show!
Albert Einstein said - may be not referring to marketing, but applicable also in this respect:
"Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to know and understand.""
This is true for both fields mentioned above.
3. Which communication channel is best for our clients - and where? (That may be different from country to country!) Make a list, talk to them and follow their request/need!!
4. + 5. They are totally right - they pay for it (!!) and thus ensure our existence.
However - for everything: The best way and form of all depends on the individual company/client - also the specific kind of business - which is 'totally' different from industry to industry.
A supplier of company cars has a completely different set up than e. g. a supplier of machinery. One aspect, however, remains the same: The clients wants to be taken serious and expect a forward-looking service. On the other hand they do not want to be bothered regularly with all kinds of information, special offers/opportunities, and so on, if they do not refer directly to HIS problems.
The silver bullet:Talk, talk, talk. And... identification with our client, HIS problems and also HIS clients (what does HE expect, and how can we possibly help him in reaching HIS own clients/goals? - Then OUR target is reached!) - and not just sending a distributor, closing a deal and then... The next one please...
Matching customer communication is in demand - of course, based on a thorough analysis, so that the clients realize that we care for THEIR problems, as if they were ours.
An elaborate marketing system, based on well structured information out of the markets/from the clients, transformed into a marketing plan which shows YOU the way into YOUR future, and which is realizable and adjustable and... - will make 2013 YOUR year of success.
Seekirch//Germany - January 2nd, 2013
Michael Richter - International Marketing- and sales consultant -
concentrates for more than 35 years on strategic marketing planning as
well as marketing and selling of investment goods and long-lasting
consumer goods in/to all 5 continents.
Starting his business as an independent marketing consultant, in 1991, especially for SMEs worldwide, he offers his knowledge and experience to his worldwide clientele.
In addition he holds national and international, internal and external lectures on international marketing matters - especially in/for the European Union.
Michael Richter - International marketing and sales consultant
Hauptstrasse 27
88422 Seekirch/Germany
Marketing: http://www.marketing-und-vertrieb-international.com/en/
Country experience: http://www.internationales-marketingkonzept.de/en/
Michael.richter@marketing-und-vertrieb-international.de
Phone: +49-7582-933371
michael.richter@marketing-und-vertrieb-international.de
Tel. 07582-933371
Article Source:
http://EzineArticles.com/?expert=Georg_Michael_Richter
Starting his business as an independent marketing consultant, in 1991, especially for SMEs worldwide, he offers his knowledge and experience to his worldwide clientele.
In addition he holds national and international, internal and external lectures on international marketing matters - especially in/for the European Union.
Michael Richter - International marketing and sales consultant
Hauptstrasse 27
88422 Seekirch/Germany
Marketing: http://www.marketing-und-vertrieb-international.com/en/
Country experience: http://www.internationales-marketingkonzept.de/en/
Michael.richter@marketing-und-vertrieb-international.de
Phone: +49-7582-933371
michael.richter@marketing-und-vertrieb-international.de
Tel. 07582-933371
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