Blogging For Your Translation Business
By
Serg Caro
If you decide to write a blog about translation, it needs to be
grammatically and stylistically impeccable. While blogs on other topics
might have some leeway - actually, some technology blogs are clearly not
written by writers - but as a language professional, you have to live
up to a higher standard. Potential translation clients will hopefully
visit your blog, and as it might be your very first impression of your
writing abilities, you need to vow them. As tempting as it is to quickly
draft a blog posting and make it live to the world without proofing it,
please resist the temptation. Every piece of writing, whether it is a
translation or a blog entry, that leaves your desk should be thoroughly
proofed and edited. Very good linguists are traditionally exceptional
writers, and your blog needs to reflect that.
By far, WordPress and Blogger are the most commonly used blogging platforms, so focus on them exclusively. They are both free of charge and you can get started very quickly and easily through a simple registration process. The two platforms are quite similar. Both Blogger and WordPress are template-based, which means that you need absolutely no programming skills to create your blog. You simply select options, colors, backgrounds, layouts, etc. WordPress has more options than Blogger, but is a little bit more involved in terms of creation. Read up on both platforms and decide which one you feel comfortable with. If you want to keep things nice and simple, go with Blogger. If you like the thought of constantly adding new items, such as plug-ins, and like the flexibility of a myriad of templates, use WordPress.
There are two ways to host a blog: to host your own (self-host) or to have a hosted blog. Hosted blogs: When your blog is "hosted," it simply means that you do not own a domain name, which is reflected in the URL. It also means that all your content and data will sit on the server of the service that you are using to create and host your blog. The main downside is that it is a bit less professional-looking, because your URL will include the blogging platform. Another potential downside, although unlikely, is that you could, theoretically, lose all your content if Blogger or WordPress decided to stop hosting your blog for whatever reason (it is at their discretion). This is a remote possibility, but if it happens, you will have no control over the fate of your data.
The main upside is that there are no costs whatsoever involved with maintaining and hosting your blog this way. self-hosted blog: With a self-hosted blog, all your content sits on the hosting account that you own. The main upside to this option is that your blog's URL is more professional, and you will have a "true" domain name; that is, without the blog platform in the name of the URL, as is the case with hosted blog. When it is self-hosted, your blog's content is published on our own domain, which is available for a low fee.
It is certainly true that you need a little bit more web expertise, including some knowledge of HTML, FTP and web server settings to self-host your blog, but this can be learned relatively quickly. Consider enlisting the help of a technology expert to help you with the basics should you need more assistance. Luckily, web space is quite inexpensive these days, and most hosting companies, which are the providers from whom you will buy web space and domain names, have excellent tutorials and great support to help you through the set-up process. If this all sounds a bit too intimidating, stick to a hosted blog or find a technology expert to help you with the set-up of the web space, the domain, and to guide you through the process. Once it is set up, you will probably not need any additional help.
By far, WordPress and Blogger are the most commonly used blogging platforms, so focus on them exclusively. They are both free of charge and you can get started very quickly and easily through a simple registration process. The two platforms are quite similar. Both Blogger and WordPress are template-based, which means that you need absolutely no programming skills to create your blog. You simply select options, colors, backgrounds, layouts, etc. WordPress has more options than Blogger, but is a little bit more involved in terms of creation. Read up on both platforms and decide which one you feel comfortable with. If you want to keep things nice and simple, go with Blogger. If you like the thought of constantly adding new items, such as plug-ins, and like the flexibility of a myriad of templates, use WordPress.
There are two ways to host a blog: to host your own (self-host) or to have a hosted blog. Hosted blogs: When your blog is "hosted," it simply means that you do not own a domain name, which is reflected in the URL. It also means that all your content and data will sit on the server of the service that you are using to create and host your blog. The main downside is that it is a bit less professional-looking, because your URL will include the blogging platform. Another potential downside, although unlikely, is that you could, theoretically, lose all your content if Blogger or WordPress decided to stop hosting your blog for whatever reason (it is at their discretion). This is a remote possibility, but if it happens, you will have no control over the fate of your data.
The main upside is that there are no costs whatsoever involved with maintaining and hosting your blog this way. self-hosted blog: With a self-hosted blog, all your content sits on the hosting account that you own. The main upside to this option is that your blog's URL is more professional, and you will have a "true" domain name; that is, without the blog platform in the name of the URL, as is the case with hosted blog. When it is self-hosted, your blog's content is published on our own domain, which is available for a low fee.
It is certainly true that you need a little bit more web expertise, including some knowledge of HTML, FTP and web server settings to self-host your blog, but this can be learned relatively quickly. Consider enlisting the help of a technology expert to help you with the basics should you need more assistance. Luckily, web space is quite inexpensive these days, and most hosting companies, which are the providers from whom you will buy web space and domain names, have excellent tutorials and great support to help you through the set-up process. If this all sounds a bit too intimidating, stick to a hosted blog or find a technology expert to help you with the set-up of the web space, the domain, and to guide you through the process. Once it is set up, you will probably not need any additional help.
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