How To Get The Best Deal On Printed Marketing Materials For Your Trade Show
Part of exhibiting with trade show displays means handing out
hundreds of pieces of marketing materials. While it's true that items
like promotional giveaways are important, it's really the flyers,
business cards, postcards and other pieces of printed materials that are
important. However, these materials can come with a hefty price tag,
which means that many companies are struggling to find ways to cut
costs. Here are a few different ways to save some money on everything
printed so that you have more funds available for your trade show
displays.
Why Printed Materials Are A Vital Part Of Your Trade Show Displays
These papers provide the attendees at your trade show displays with tangible information that they can take back to their office and share with coworkers and decision makers. They also make a great place for attendees at your trade show displays to jot down notes about your company, which can help your business stand out in their minds even more.
Contact A Local Printing Company
One of the easiest ways to get things printed is to contact a local printing company. These companies can include small 'mom and pop' stores to national chains. These companies will certainly be convenient and can save you money since you won't have to pay high shipping costs to receive your items. Another benefit of using a local company is that oftentimes you'll be able to see and touch the final product before it's paid for or picked up. Although a local company might not be the cheapest option, the ability to proof your materials will mean that you'll know what you're getting and won't have to worry about paying to redo something if there's a mistake.
Find An Online Printer
An online printer is another option. Many online printers offer a number of specials that are continually ongoing for new customers. If you go this route, you can certainly save a great deal of money, however many of these items are only available in the shop's standard template, which means that you could end up with the same business card design as your competition. Also, before you place your order with an online printer, make sure that there are no hidden costs. Sometimes these companies tack on hefty set-up or shipping fees to make up for the small cost of printing. In short, a great deal online might not be so great once all the fees are included.
DIY Or Not?
You've probably seen stationery sets in your local office supplies store that promise that you can design and print your own business cards, brochures and post cards. If you have a great printer, consider going the DIY route, but be sure to think about other hidden costs, such as the time spent cutting and folding these materials. If you don't have a paper cutter or automatic folder, you could be spending a great deal on labor, negating any savings.
Including printed materials in your trade show displays is certainly important, even though the expense can seem high. Don't be afraid to shop around with printing services to make sure that you're getting the very best deal and remember to include your time in with the final costs.
Why Printed Materials Are A Vital Part Of Your Trade Show Displays
These papers provide the attendees at your trade show displays with tangible information that they can take back to their office and share with coworkers and decision makers. They also make a great place for attendees at your trade show displays to jot down notes about your company, which can help your business stand out in their minds even more.
Contact A Local Printing Company
One of the easiest ways to get things printed is to contact a local printing company. These companies can include small 'mom and pop' stores to national chains. These companies will certainly be convenient and can save you money since you won't have to pay high shipping costs to receive your items. Another benefit of using a local company is that oftentimes you'll be able to see and touch the final product before it's paid for or picked up. Although a local company might not be the cheapest option, the ability to proof your materials will mean that you'll know what you're getting and won't have to worry about paying to redo something if there's a mistake.
Find An Online Printer
An online printer is another option. Many online printers offer a number of specials that are continually ongoing for new customers. If you go this route, you can certainly save a great deal of money, however many of these items are only available in the shop's standard template, which means that you could end up with the same business card design as your competition. Also, before you place your order with an online printer, make sure that there are no hidden costs. Sometimes these companies tack on hefty set-up or shipping fees to make up for the small cost of printing. In short, a great deal online might not be so great once all the fees are included.
DIY Or Not?
You've probably seen stationery sets in your local office supplies store that promise that you can design and print your own business cards, brochures and post cards. If you have a great printer, consider going the DIY route, but be sure to think about other hidden costs, such as the time spent cutting and folding these materials. If you don't have a paper cutter or automatic folder, you could be spending a great deal on labor, negating any savings.
Including printed materials in your trade show displays is certainly important, even though the expense can seem high. Don't be afraid to shop around with printing services to make sure that you're getting the very best deal and remember to include your time in with the final costs.
Companies looking for expertly designed trade show displays in Miami have a resource in Skyline Miami.
The trade show company in South Florida creates designs that get
results, no matter what the client's goals are. To see a gallery of
displays, please visit Skyline's website.
Article Source:
http://EzineArticles.com/?expert=Chris_A._Harmen
No comments:
Post a Comment