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Thursday, May 2, 2013

Opting for Promotional Tote Bags Is One of the Great Marketing Gimmicks

Opting for Promotional Tote Bags Is One of the Great Marketing Gimmicks

With summer on the horizon and thoughts turning to warm days, beaches, long walks or hikes, camping trips, and outdoor cafes, consumers will be toting around all sorts of summer items, such as towels, hats, sunscreens, and teeny bikinis. The trend towards totes is not fading in any sense of the word, with the large bags being receptacles for sunglasses, wallets, cell phones, and nearly anything that screams of summer. Why not take advantage of this highly visible trend and put your brand name on something everyone carries around anyway?
Promoting your business on a tote bag ensures a highly visible setting for your company name. You can give tote bags out at promotional events to hold folders and documents, and with a highly useful tote your attendees use at the event, they can carry on using it even after your event is over; this ensures your company name is seen on the beach, at the gym, or on a café patio.
People pull out their totes in the summer time as beach outings, block parties, lunch on the pier, and many outdoor activities become more popular. The warm days mean packing up your sunglasses and sunscreen, a towel if you are headed to the beach, a hat if you are sitting under the sun, an umbrella and a light jacket if the forecast is uneasy and calls for a chance of showers. All these items are easy to toss in a large tote, and carry in your car or over your shoulder as you stroll the boardwalk. Companies can take full advantage of people's need to tote around these items by putting their names and logos very visibly onto these highly visible bags. Promotional totes are then making their way around everywhere people are headed - to the beach, the café, the gym, and elsewhere. Your company name and logo get noticed by all the friends of the person carrying around a fashionable tote, and you have highly visible advertising that is trendy and in style. Everyone uses a tote these days, and the large size bags are the perfect canvas for your logo.
It is easy to take advantage of this advertising technique. Promotional totes can be used to carry away the items you are selling in your store, as they will be used again by those consumers who are getting away from using plastic bags, and want to utilize reusable bags instead. You can put your logo on tote bags at conferences if your company does not sell material items, for your attendees to put pens, notebooks, and snacks into, as they will use these trendy totes later to head to the beach or café. You will get the most of appealing to the reusable nature of a great tote that is fashionable and roomy, as most people will not only use it to take your goods out of the store, or just during your conference, but will continue to use it out in the community, providing advertising in a trendy way.
Do you want to go for a tote bags bulk order and save money?
At Holden Bags, you can purchase wholesale grocery bags, biodegradable plastic bags as well as custom printed bags.
Article Source: http://EzineArticles.com/?expert=R._Naz

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